2009 Marketing Campaign

2009 Marketing Campaign: DARING

Impossible Possibilities announces its 2009 marketing campaign entitled "D.A.R.I.N.G," an acronym that stands for "Dreams are Recurring Images Navigating Goals."

D.A.R.I.N.G reminds students that dreams are realized by accomplishing individual goals. Anyone can dream big dreams, but the true challenge lies in action. Only through fearless action can students reach their maximum potentials.

"In 2009, we're daring students to work hard, educate their minds and utilize their individual talents, so they can go far in life," Impossible Possibilities' Vice President of Finance Justin Hernandez said. "Success is possible for anyone willing to put in the effort."

The biggest obstacle that impedes personal achievement is the fear of failure. Success is never easy; it requires discipline, determination and perseverance. If students live with a D.A.R.I.N.G attitude, then they are one step closer to making the impossible possible.

Each letter in the D.A.R.I.N.G campaign has the Impossible Possibilities' logo performing with fearless action. The logo surfs a monster wave for the D, hang glides for the A, boards a rocket ship to the moon for the R, bungee jumps for the I, rides a roller coaster for the N and sets sails as an explorer for the G.

Impossible Possibilities establishes new outlooks through its annual marketing campaigns. Each campaign represents a specific theme that the organization promotes during a 12-month timeframe. The annual campaigns are designed around original ideas that students can relate to as they pursue individual goals. Impossible Possibilities also ties each campaign into its “True Context” program, where the organization promotes four words each year and then pairs four students with the word that best defines his or her personal story.

Impossible Possibilities is a 501(c)(3) public nonprofit organization located in Fort Worth that provides education initiatives locally and abroad.


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