2011 Marketing Campaign

2011 Marketing Campaign: Breakthrough
 
 

Impossible Possibilities announces its 2011 Marketing Campaign: Breakthrough.

Breakthroughs occur every day. They are the catalysts for human advancement, and as previous breakthroughs have shown it only takes one bold idea to alter the course of history.

“The Breakthrough Campaign is our way of reminding students that anything is possible through education,” Vice President Justin Hernandez said. “It’s up to each student to decide on how big or small they want their breakthroughs to be.”

The seeds of breakthrough are first planted when students stop defining themselves by who they are today, and instead define themselves by who they intend to become tomorrow. Once students have a vision for their futures, they can rest assured that their breakthroughs are on the way.

This year's images for the Breakthrough Campaign include: Dr. Zahi Hawass breaking through history with the discovery of the tomb of King Tutankhamun, the boy Pharaoh of Egypt; Jackie Robinson breaking through the color barrier as the first African-American Major League Baseball player; Thomas Edison breaking through science with the invention of the light bulb; Walt Disney breaking through imagination with the creation of Mickey Mouse, and NASA breaking through the impossible with its continued space exploration.

The Impossible Possibilities’ marketing campaigns represent specific themes that the organization promotes each year. The campaigns are designed around original ideas and are incorporated into the organization’s annual Scholarship Initiative essay question.

Impossible Possibilities is a 501(c)(3) public nonprofit organization located in Fort Worth that provides education initiatives locally and abroad.

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